“Flags of Victory” - Winner at Ad Black Sea 2026

 

Todua Clinic Wins in Four Categories at the International Festival of Creativity!

 

The “Flags of Victory” campaign received four awards at Ad Black Sea 2026.

 

Every woman who has overcome cancer has her own “Flag of Victory” - the headscarf she wore during treatment, at one of the most difficult times in her life, which today has become a symbol of her struggle and ultimate triumph.

 

With this message and creative campaign, Todua Clinic marked the global cancer awareness day dedicated to highlighting the importance of timely diagnosis.

Created to support oncology patients, the campaign received:

Gold – Best Young Creative
Silver – Brand Experience
Bronze – Advertising Campaigns
Bronze – for alignment with the United Nations Sustainable Development Goals, one of the most important of which is ensuring healthy lives and promoting well-being.

 

Told through the stories of women who have overcome cancer, the campaign reflects the experiences of thousands of patients who are currently going through the difficult stages of treatment together with us.

 

Society often prefers silence when it comes to talking about a cancer diagnosis and may even instinctively avoid the subject. Yet overcoming this fear and seeking timely diagnosis are essential steps on the path to victory.

 

Watch the “Flags of Victory” campaign video:
https://www.facebook.com/reel/756289574196223

 

We extend our sincere gratitude to every patient who participated in the campaign and openly shared her story. We also thank Anastasia Bezhitadze, the creator of the award-winning concept, as well as the agencies Holy Motors, Holy Motors Films, and Studio Gambit.